A marketing plan should answer four questions clearly: who we’re targeting, what we’re saying to them, where we’re reaching them, and how we’ll know if it worked. At Bonyad, we build marketing plans grounded in revenue logic, not in channel fashion. We pressure-test positioning, define ICP and personas precisely, design the channel mix based on CAC and payback math, and set KPIs your CFO will recognize. Whether you’re launching, scaling, or repositioning, the plan we deliver is a 12-month operating document, not a creative brief.
Q: Do you execute the marketing plan too? A: We focus on strategy and plan design. We coordinate with execution partners — agencies and in-house teams — and stay involved in measurement and quarterly reviews.
Q: How is this different from a campaign plan? A: A campaign plan is tactical and short. A marketing plan is annual, strategic, and includes positioning, channels, budget, and measurement.
Q: What if our positioning is unclear? A: That’s where we start. Without positioning, no marketing plan will work.
Q: How long does it take to build the plan? A: 4–6 weeks for a full plan including positioning and ICP work.